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The hidden enclave will feature a comprehensive wine-by-the-glass menu, and an extensive list of rare and premium vintages. Designed by the Miami-based Studio DADO firm, the venue’s architecture is inspired by the captivating beauty and curvature of the geologically stunning Antelope Canyon in Arizona, with warm color hues complemented by cascading horizontal lines and serene blue touches create a perfectly inviting and enchanting space for guests to unwind. Brand-New Culinary and Bar Experiences Making its debut on the all-new Norwegian Aqua is Sukhothai, the Company’s first-ever Thai specialty restaurant, featuring an eclectic menu with authentic, traditional offerings with creative, dynamic flavors. Guests can look forward to a new spin on traditional staples, such as Thai Cashew Chicken; Salt and Pepper Prawns; Thai Grilled Steak Salad; a variety of complementing curries and so much more. Décor imagined by the London-based SMC Design firm, the upscale dining venue will boast a harmonious blend of traditional and contemporary Thai design elements.
Sun Class
He will be entitled to a $9m cash incentive bonus for achieving a successful transition of responsibilities to Sommer and the company’s achievement of targeted adjusted EBITDA performance levels through June 30. He has been overseeing the Oceania and Regent brands ever since their new presidents (Frank A. Del Rio and Andrea DeMarco, respectively) took over at the start of 2023. Oceania Cruises currently has six ships with 5,240 total berths and is due to add Vista in a month, with sister Allura to follow in 2025.
Dawn Class
He assumes responsibility for the Brand’s business outside of North America, overseeing the company's 11 international offices in Asia-Pacific, Europe, Latin-America, and Brazil. With a special focus on expanding the Brand's international footprint by optimizing collaboration between regions, surfacing new sales opportunities, and driving impactful through-the-line campaigns. Beginning April 2025, Norwegian Aqua will sail seven-day Caribbean itineraries departing from Port Canaveral, Fla., featuring calls to the tropical island destinations of Puerto Plata, Dominican Republic; Tortola, British Virgin Islands; St. Thomas, U.S. Virgin Islands; and Great Stirrup Cay, NCL’s private island in the Bahamas. Following the ship’s Caribbean season, Norwegian Aqua will offer five and seven-day voyages to Bermuda from New York City from August 2025 through October 2025 and then cruise five and seven-day Eastern Caribbean itineraries from Miami, the “Cruise Capital of the World,” beginning October 2025 through April 2026. The Commodore Room, one of Norwegian Aqua’s complimentary main dining venues, is being reimagined with a sophisticated design paying homage to the luxury maritime aesthetic of the past with antique wood furnishings, leather banquettes and stone accents. Sukhothai, Norwegian Cruise Line’s first-ever Thai specialty restaurant will debut on board Norwegian Aqua and will boast authentic dishes including Nam Tok Neua, a traditional Thai grilled steak salad.
Weekend Cruises
While retiring as NCLH's President and CEO, Del Rio will continue to serve as a senior advisor to NCLH until 2025. The appointment — which was expected — sees the current president and CEO of Norwegian Cruise Line take the top spot at NCLH, which also includes Oceania Cruises and Regent Seven Seas Cruises. The products and services herein described in this press release are not endorsed by The Maritime Executive. Before joining the company, David was the founder of Eastside Financial Group, a private investment firm.
Breakaway Plus Class
Sommer, 56, becomes president and CEO-elect effective April 1 before officially assuming the role July 1. As Norwegian Cruise Line’s new President, Herrera will be responsible for the overall strategic vision and business plan execution for the brand. As Norwegian Cruise Line’s President, David Herrera will be responsible for the overall strategic vision and business plan execution for the brand.
The dynamic Del Rio has led NCLH since January 2015, most recently guiding it through the COVID-19 pandemic shutdown and restart. Under Del Rio, the company significantly expanded its fleet, introducing new ships and ship classes, private destination Harvest Caye in Belize and investments in Alaska and much more. Since the start, it's been our aim to provide the latest cruise news covering all the major cruise lines. We make sure cruisers are fully prepared for their cruise vacation with tips on ships and ports.Millions of travelers rely on Cruise Hive in the United States, Europe, Australia, and around the world. In addition to these leadership changes, Norwegian Cruise Line Holdings also announced a 9% reduction in its shoreside workforce at the time, which the company called a “rightsizing” to align with its strategic priorities.
Del Rio’s well-deserved retirement is the culmination of a remarkable career spanning three decades in the cruise industry. Del Rio has led the Company since 2015 and prior to that led Prestige Cruise International, Inc., or its predecessor, which operated Oceania Cruises and Regent Seven Seas Cruises, from 2002 until its acquisition by Norwegian. Del Rio founded Oceania Cruises in 2002, creating a new “upper premium” market space in the cruise industry.
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Previously, she was director of Consumer Sales, managing Inbound and Outbound Remote Consumer Sales as well as Sales Training and Development. In November 2022, the Company succeeded in having its best booked month ever, ending 2022 at record booking levels for 2023, therefore starting this year in a better-booked position than ever before and setting another new record in January. As a U.S. veteran, he is also proud to have co-sponsored the development of the Brand’s first-ever Military Appreciation Program in November 2022. Harry Curtis is the former Managing Director of Instinet, a Nomura subsidiary focused on research, trading, and data analytics for institutional investors and securities traders, and brings his approximately 30 years of experience in equity research specializing in the gaming, lodging and leisure industry to NCLH’s Board of Directors.
Cruise lines 'New Presidents' hammer home need to keep brands unique - Seatrade Cruise News
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Transatlantic Cruises
Norwegian Cruise Line Holdings has announced significant changes to its executive leadership team, with Harry J. Sommer set to become the new President and Chief Executive Officer of the company, effective July 1, 2023. Adam Malone is the Chief Marketing Officer of Norwegian Cruise Line, responsible for leading the organization’s multi-channel marketing and advertising strategy. Malone oversees all digital marketing, e-commerce, consumer insights, promotional efforts plus partnerships and brand initiatives. Most recently he served as the Brand’s Chief Sales and Marketing Officer for Norwegian Cruise Line, responsible for driving demand and global market share across the Company’s key global source markets. In this role, he oversaw the organization’s consumer advertising and promotional strategy as well as direct outbound and online sales channels. With so many culinary options to choose from, NCL’s Free at Sea program delivers guests more value with vacation enhancing benefits including specialty dining credits, unlimited beverage package, shore excursion credits, Wi-Fi minutes and more.
In his previous positions within the organization, he served as Senior Vice President of Brand Finance, Strategy, and Consumer Research, President of NCLH China, and was behind the military appreciation program. Harry J. Sommer, the current President and Chief Executive Officer of Norwegian Cruise Line, will become the next President and CEO of Norwegian Cruise Line Holdings, effective July 1, 2023. David J. Herrera, Norwegian Cruise Line’s Chief Consumer Sales and Marketing Officer, will be the cruise line’s new President, effective April 1, 2023. Before joining the company, Daniel served as assistant State Attorney for the Eleventh Judicial Circuit in Miami- Dade County under both Janet Reno and Katherine Fernandez Rundle.
Byrd also played a key leadership role in the global implementation of the Company’s “Follow the Sun” initiative to provide Norwegian Cruise Line guests consistent superior customer service worldwide 24-hours a day, seven days a week. Previously he was SVP finance and strategy for NCL and led corporate development for NCLH, after an earlier stint as president of Norwegian Cruise Line Holdings China in Shanghai. Herrera, who currently serves as NCL’s Chief Consumer Sales and Marketing Officer, has been with NCLH since 2015 and has served as a Senior Advisor to the Chief Executive Officer and Chairman of Prestige Holdings from 2012 through 2015.
Demonstrating outstanding resilience and strategic foresight, Sommer spearheaded a successful resurgence post a 500-day pause in operations. This period not only showcased the brand's robust recovery but also its innovation with the launch of the Norwegian Prima - the first of six vessels in a new class of ships, setting the stage for record bookings in 2022. In 2008, he started his career with NCL as a personal cruise consultant, but quickly stepped into leadership roles within the sales organization, including Sales Team Leader, Sales Manager, and Sales Director, where he was responsible for leading 150 team members in Sawgrass, Fla.
The company also launched the construction of a multi-ship pier at Great Stirrup Cay, the company’s private island destination in the Bahamas and its Caribbean port of call. Del Rio leaves behind a thriving industry, a revitalized NCL-Norwegian Cruise Line, Oceania Cruises positioned in the upper premium market segment, and RSSC-Regent Seven Seas Cruises as a leading ultra-luxury travel brand. Frank Del Rio, a prominent figure in the cruise industry, retires from his position as President and CEO of NCLH-Norwegian Cruise Line Holdings on June 30th.
The changes come as Norwegian announced that its current President and CEO, Frank Del Rio, has decided to retire. This news surprised many since Del Rio had spent three decades in the cruise business and successfully led the company since 2015. In one of his most recent roles prior to the current appointment, he served as Vice President of International Marketing and Global Creative Strategy, where he amongst others successfully led NCL’s Break Free campaign – the Brand’s most extensive international marketing campaign to date, with TV integrations worldwide.
During his tenure, Del Rio successfully led the Company in welcoming eight new and innovative ships since 2015, introducing the Company’s second private island destination, Harvest Caye, and achieving industry-leading yields and financial results. Del Rio also led the Company through the COVID-19 pandemic, the most tumultuous time in its 56-year history, and was a vocal leader and advocate for the entire cruise industry through unprecedented times as it worked to resume cruise operations globally. In November 2022, the Company succeeded in having its best booked month ever, ending 2022 at record booking levels for 2023, therefore starting this year in a better booked position than ever before and setting another new record in January.
As a U.S. veteran himself, he is also proud to have co-sponsored the development of the Brand’s first-ever Military Appreciation Program in November 2022, the landmark initiative that honors U.S. military members with an exclusive offer and onboard experiences. He began his career with Princess Cruises, where he developed a diverse skillset through a vast range of positions across sales, hotel operations, trade marketing, onboard revenue, newbuild design, and passenger programs. She is a seasoned manager focused on driving operational excellence with a proven record for developing talent at the senior level, and brings extensive experience in the technology sector, spanning specialty areas such as online gaming, digital media and e-commerce to NCLH’s Board of Directors. She also previously served as the interim Chief Executive Officer and Chief Financial Officer of Trader Media Group (owner of AutoTrader), Commercial Director and Chief Financial Officer of Fitness First and the Chief Financial Officer at Thresher Group. She also has extensive experience as a board member and currently serves as Chairperson of TrustPilot Group plc and Executive Chair of M&C Saatchi Group. She is a former member of the board of directors of Future plc, Flutter Entertainment plc, THG plc and GoCo Group plc.
